Rollie Nation


SS17/18 Campaign

July 2017

The Brief

Rollie is a light and fun Australian shoe brand with a cult following and our brief was to create bright and bold imagery to herald its most colourful range to date.
Highly developed concepts and art direction were required with the key message focussing on the weightlessness of Rollie’s shoes.

Our Role

Long-time collaborators with Rollie Nation, The Image Takers have a solid understand of the brand’s ethos. Always looking for a left-of-centre approach, we worked closely with the branding team to devise concepts for the summer campaign. Once concepts were finalised, we sourced talent, built sets and photographed the product.
The post-production process was closely overseen by our Art Director, who ensured the highest standards were maintained.


The Image Takers have been such an amazing duo to work with right from the get-go! Once they understood our brand and vision, they helped to build on that and made it into a reality, which elevated our brand. They deliver consistent and on-brand content for us with little guidance. Working with them has been seamless and they have truly become an extension of our team and great partners!

- Rollie Nation